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Hold My Beer, What a Year!

How the beverage market has been reacting to the current COVID-19 climate.

Lockdown Take 2: The Impact on Brands and Consumers

For the second time round, what does lockdown 2 mean for brands and their consumers? I provide 4 key tips for brands to adopt for this lockdown.

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Why some people aren’t taking social distancing seriously, and why some people are?

The influence of our locus of control on behaviours during the epidemic. The human behavioural psychology behind this.

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Cadbury's: How have my perceptions and behaviours been affected by Cadbury's communications?

An understanding of what Cadbury's do in order to create positive perceptions of the brand, throughout their long-stadning history.

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British Airways: How communications has historically communicated it's positioning to consumers.

From "BA" standing for "Bloody Awful", to the airline we know today, how has British Airways transformed it's brand within the category to an up-market airline?

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Why toys are so much more important, especially in todays’ world?

Social distancing in the playground is taking it's toll on kid's development, but how have some toy manufacturers' responded to this?

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Contact me

Email: dmfhorsley@gmail.com
Phone: 07989 784001

ARTICLES / BLOG PIECES / THOUGHTS

Go on, 'av a read!

Hold My Beer, What a Year!

Lockdown Take 2: The Impact on Brands and Consumers

Why some people aren’t taking social distancing seriously, and why some people are?

Cadbury's: How have my perceptions and behaviours been affected by Cadbury's communications?

British Airways: How communications has historically communicated it's positioning to consumers.

Why toys are so much more important, especially in todays’ world?

Contact me